Moschino x H&M: What you need to know about the logo-heavy, blinged-out designer collaboration

By Emma Strgar

H&M Drops Latest Collaborative Collection with Italian Designer Moschino

International clothing company H&M just dropped its newest collaboration with Moschino, an Italian high-end designer brand. The collaboration was both highly publicized and anticipated.

H&M has done several high-grossing collaboration lines in the past with successful designers like Stella Mcartney, Comme des Garcon, Isabel Marant, Versace, and Balmain – just to name a few. In fact, since their first designer collaboration with Karl Lagerfield in 2004, H&M has done 15 successful campaigns, noted a Harpers Bazaar writer in their article “H&M’s best designer collaborations.”

With a lengthy number of successful collaborations under their belt, how will their newest collection with Moschino measure up? Respectable publications like Vogue, Refinery29, and many others have listed it as a huge campaign to be looking forward to this year.

Like many designers who collaborate with fast-fashion companies, Jeremy Scott, the creative director of Moschino, was hoping to create a line that would bring make his fashion more accessible. “This collaboration makes me feel like I’m able to give something again,” Scott said in an interview with Vogue. “Lots of young people love my clothes…and we make phone cases and little things like that, but in order to have a ‘lewk,’ I love that this is now something that will be affordable.”

 An eye-catching aspect of the H&M and Moschino collaboration has been their celebrity and influencer studded marketing campaigns. Well known names like Gigi Hadid, Naomi Campbell, Bella Hadid sported full H&M and Moschino looks on the runway in New York City two weeks ago.

The Instagram based marketing campaign certainly succeeded in garnering the collaboration a lot of attention, and Bustle said it is “sure to sell out.”

Scott described the clothing collaboration as all about having fun. In an interview with Evening Standard Scott said, “I tried to include all the ingredients you would expect from one of my [favorite television] shows. It’s cartoon couture mixed with a street wear vibe doused with hip hop worthy amounts of bling bling to create a totally Moschino look.”

Fans of the collection looking to get pieces of their own should be aware that the collection is limited, meaning no items will be restocked when they are sold out. The collection became available on H& and in select United Kingdom H&M stores beginning November 8th at 9am. Prices will range from $15 to upwards of $300.

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