I had the privilege of speaking with Rose Siard (@roseandben) about beauty, Instagram, makeup, and how much time and effort goes into maintaining an Instagram account with over 307k followers. She could not have been more gracious or accommodating!

Irina Sergeyeva: How did you first get into makeup and fashion, were you inspired by anyone or did you always just do your thing?

Rose Siard: When I was around nine years old, I started reading magazines; Elle, Instyle, Vogue. I loved the fashion and makeup so I bought a few books on makeup, Kevyn Aucoin and Bobbi Brown and would pull them off my shelf about once a month to read and look at the makeup images. In my teens and early twenties, I wore very little makeup unless I was singing at a gig. About 2 years ago my sister told me to get an app called Instagram, I did and she would ask me to post pictures when I would do my makeup for a singing gig. I never thought it would lead to this. As for who inspired me in makeup, Keyvn Aucoin and in fashion, Valentino, Karl Lagerfeld, Marc Jacobs, YSL, and Celine.

IS: How long do you work on a makeup look from start, to photos, to posting online?

RS: It takes about 2 to 3 hours of makeup time, at least an hour of photo time and I am never off my phone so posting is all day long.

IS:  What would you say is your favorite look that you’ve posted?

RS:My favorite look is my classic look which consist of cat eye and red lip.

IS: How did you get into making turbans?

RS:My turbans came about as a necessity. The design is from one of my favorite eras, Old Hollywood, with a touch of new style with the bow and the turban has more volume on top. I decided  to design it because you know those little hairs around your face that tickle and annoy, well I asked my Mama if I designed a turban would she make it, she did and the rest is history.

IS: Most people give positive feedback, but I know that sometimes posting something on social media can get harsh reactions. It’s easy to forget you’re talking to an actual person. What advice would you give to other artists about dealing with criticism?

RS:I have found if you don’t give out negativity, negativity won’t find you. It works.

IS: HUGE congratulations on the nail polish line!!! How does it feel to see yourself on a Sephora display?

RS: I am so honored to have been chosen as a color curator for Formula-X. To see myself in Sephora on a display was surreal and I loved that they chose images with Dougie in them.

IS: Was your own nail polish line always a dream of yours?

RS: I have always loved nail polish and when I found Formula-X I started using the brand and found I could wear the polish for 2 weeks without it chipping. I was hooked.

IS: What advice do you wish someone would have given you when you first started in makeup/ would you give to other artists just starting out?

RS:I’m thankful no one told me how hard you really have to work to do this but after you get started it is addictive. I guess I would tell the beauties that want to do this don’t give up. If it is your passion you will persevere.