Why do I want everything yellow all of the sudden?

Has Pantone betrayed us and the true color that we all should be obsessed with is actually yellow? All of a sudden I love just about everything that relates to that uplifting primary color. It’s certainly invaded several of my Pinterest boards, without me even realizing I was coming down with a serious case of yellow fever. I know I’m not the only person, because the spring summer catwalks were painted with all different shades of yellow such as, Chanel with canary and saffron at Chloe.

One of my favorite pieces I saw this season was Altuzarra’s clearwater blue dress that featured a lemon print and yellow beading throughout the piece. It’s important to note that before this year the only thing I would buy that was yellow had a Frenchies label glued to the front of it. Also, in no way has films like La La Land and Beauty and the Beast helped this epidemic, with Hollywood’s favorite, Emma, sporting yellow dresses in their blockbuster films.

Trends like this make me think, “did we all just get up one morning, with the love of yellow buried in our subconscious or was it a gradual effect until it grew into a full blown obsession?” Honestly, who knows? All I know is that my outfit would look a whole lot better if I had some golden yellow tassel earrings to go with it.